Another year, another round of MANLY Ads! If you saw last year’s video compilation then you know the concept… We’re constantly being bombarded with messages about what it means to be a real man in this society… This video examines one source of those messages; advertising (televised ads in particular). What themes and messages about masculinity appeared in ads airing from January to December 2011? What themes carried over from 2010? Did any thing new pop up this year? Watch this video and draw your own conclusions. As always, my goal is to spark discussion, I look forward to reading your comments as long as they’re respectful. Thank you.
Manly Ads 2011
Tags
Ads, advertising, AT&T, beer, Commercials, compilation, dating, Doritos, Dos Equis, Dr Pepper 10, Guys, Heineken, How To Be A Gentleman, Keith Stone, Keystone Light, Klondike, Last Man Standing, man card, man up, man’s man, manly, masculinity, men, Miller liteguards, Old Spice, old spice guy, Pepsi Max, sex, sexism, strength, Subaru, sumo, swagger, Television Advertisement, tough guy, Trini, unmanly
Duane de Four is a scholar-educator with more than twenty-five years of experience facilitating workshops, developing curricula, strategic initiatives and policies focused on a variety of intersecting social justice issues.